“The only constant is change.” – Heraclitus
After Facebook’s recent change to their EdgeRank algorithm the social media industry has been up in arms. I don’t understand why. In deciding to enter this industry, social media professionals should be the type of person to embrace change, work out what it means for them and adapt. Not only is digital a fast changing space anyway, but when your job is based on using platforms owned by other people you need to play by their rules.
I worked doing SEO not long ago (and still dabble occasionally) and changes to Google’s algorithms happen all the time. Do you ever hear an uproar from SEO professionals to the same level as social media ones at the moment? No. They understand that they are leveraging someone else’s product to make money themselves and they adapt. New strategies get put in place and a lot of testing and learning takes place.
Digital marketing across any form (social media, SEO, PR, media buying) is constantly changing as technologies and people’s behaviours change. As marketers it is up to us to understand these changes and adapt. It is survival of the fittest in this industry so stop whinging, figure out how you can work with or around the changes, advise your clients and adjust your strategies.
“It is not the strongest of the species that survives, nor the most intelligent, but rather the one most adaptable to change.”
― Leon C. Megginson