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	<title>Digital ConnectednessDigital Connectedness - by Matt Chisholm</title>
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	<description>by Matt Chisholm</description>
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		<title>Seeding a TVC online? Challenge your agency!</title>
		<link>http://mattchisholm.com/seeding-tvc-online-challenge-agency/</link>
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		<pubDate>Sun, 05 May 2013 01:03:51 +0000</pubDate>
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				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mattchisholm.com/?p=166</guid>
		<description><![CDATA[This year I have seen all too many brands across a range of industries allocate huge budgets to seeding TVCs online, mostly in the form of YouTube pre-roll ad units. Makes sense, right? Spend a lot on making the TVC, buy placements during My Kitchen Rules and The Voice, so why not add to this [...]]]></description>
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		<title>Some interesting new mobile-based social networks</title>
		<link>http://mattchisholm.com/interesting-mobile-based-social-networks/</link>
		<comments>http://mattchisholm.com/interesting-mobile-based-social-networks/#comments</comments>
		<pubDate>Sun, 17 Feb 2013 00:38:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[instagram]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://mattchisholm.com/?p=150</guid>
		<description><![CDATA[Here are some interesting new social networks I&#8217;ve come across recently I think are worth checking out: Thumb This great little app allows you to crowdsource opinions on just about any topic or question you can think of. Simply ask your question, add a photo and upload it to the network and you instantly have hundreds of [...]]]></description>
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		<title>The New MySpace: First Impressions</title>
		<link>http://mattchisholm.com/myspace-impressions/</link>
		<comments>http://mattchisholm.com/myspace-impressions/#comments</comments>
		<pubDate>Wed, 05 Dec 2012 08:35:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://mattchisholm.com/?p=139</guid>
		<description><![CDATA[I received my invite to be one of the first to use the new MySpace today. Here are my experiences with it so far: I tried signing up via my mobile as this is where I first saw the invite email. Unfortunately no sign up process is allowed with mobile devices. Bad move in my book, any [...]]]></description>
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		<title>Stop Complaining about the Change to Facebook&#8217;s EdgeRank Algorithm</title>
		<link>http://mattchisholm.com/stop-complaining-change-facebooks-edgerank-algorithm/</link>
		<comments>http://mattchisholm.com/stop-complaining-change-facebooks-edgerank-algorithm/#comments</comments>
		<pubDate>Mon, 22 Oct 2012 00:00:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[client]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[edgerank]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://mattchisholm.com/?p=132</guid>
		<description><![CDATA[&#8220;The only constant is change.&#8221; &#8211; Heraclitus After Facebook&#8217;s recent change to their EdgeRank algorithm the social media industry has been up in arms. I don&#8217;t understand why. In deciding to enter this industry, social media professionals should be the type of person to embrace change, work out what it means for them and adapt. Not only is digital [...]]]></description>
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		<title>The Importance of Educating Your Clients</title>
		<link>http://mattchisholm.com/importance-educating-clients/</link>
		<comments>http://mattchisholm.com/importance-educating-clients/#comments</comments>
		<pubDate>Mon, 08 Oct 2012 07:34:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[agencyland]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[educate]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://mattchisholm.com/?p=66</guid>
		<description><![CDATA[Educate your client. Teach them what you know. &#8220;But why would I do that?&#8221; I hear you ask. &#8220;Why would they pay me to do what I do for them if they have the knowledge to do it themselves?&#8221; Educating your client is one of the most important things you can do as a service [...]]]></description>
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		<title>The Rise of the Niche Social Network</title>
		<link>http://mattchisholm.com/rise-niche-social-network/</link>
		<comments>http://mattchisholm.com/rise-niche-social-network/#comments</comments>
		<pubDate>Mon, 24 Sep 2012 10:36:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[pinterest]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[soiundcloud]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://mattchisholm.com/?p=60</guid>
		<description><![CDATA[There is a shift taking place in the world of social networks online. While the media hasn&#8217;t been around in the mainstream for long online in the form of MySpace, Twitter and Facebook, we are seeing a significant change in people&#8217;s behaviours around how they use these networks (or stop using them) and their adoption [...]]]></description>
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		<title>Facebook Paid Media and Engagement</title>
		<link>http://mattchisholm.com/facebook-paid-media-and-engagement/</link>
		<comments>http://mattchisholm.com/facebook-paid-media-and-engagement/#comments</comments>
		<pubDate>Wed, 12 Sep 2012 04:03:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[paid media]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://mattchisholm.com/?p=7</guid>
		<description><![CDATA[Many a time I have encountered arguments between social media professionals around the topic of engagement and complaints that the public metrics of a Facebook page are heavily influenced by a brand’s media spend, and if this constitutes as a ‘true’ measure of engagement. While I can see why this topic is a constant source [...]]]></description>
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