Flickr: Kentaro Ohno
There is a shift taking place in the world of social networks online. While the media hasn’t been around in the mainstream for long online in the form of MySpace, Twitter and Facebook, we are seeing a significant change in people’s behaviours around how they use these networks (or stop using them) and their adoption of newer, niche social networks.
Facebook and MySpace allowed people to connect in a public manner online in a way where they could share many types of media with each other – text-based status updates, photos, links, videos and more. These networks serve as an all purpose place to share things which represent who you are or tell your life’s story in a way you want your peers to see you.
As we progress in our use of online social networks a shift is occurring where people are gathering to niche services such as Instagram, Pinterest, Quora, Branch and more which serve one specific need whether it be intelligent discussion or imagery in a social way, allowing people to comment, Like, share, repin and other online social actions around these niche areas of human connection and interest.
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